Dave & Buster's / Boxx
In-Store Drink Machines

I partnered with the Dallas-based startup Boxx to conceptualize, design, and execute a unique D&B-branded experience to solve for streamlining and reducing wait times for guests at the bar. I lead creative direction, design and production of branded wraps for the machines as well as created motion graphics to enhance and guide the guest's experience. I also created in-store signage to showcase the ease of use and incentivize the use of the machines as a fast and easy way to get a drink as quickly as possible so they can get back to gaming.

This proven experience reduced traffic and wait-times for the guest and improved the overall guest experience as well as alleviated the strain on bar staff.