Dave & Buster's
Late Night

As major sporting events concluded for the season we sought to reinvigorate late-night crowds through an enhanced sensory experience, blending audio and visual elements. The vision involved transitioning the store ambiance to embrace adult-oriented and pop culture content. To drive sales and engagement several activations were utilized including extending the existing Late Night Happy Hour pricing to Friday nights and operating hours, Introducing a variety of new Late Night Bites menu items, curated Club DJ sets, and store-specific visuals.

I created a unique look-and-feel centered around a neon sensory vibe distinct from the daytime environment including in-store POP, menus, in-store animations, and signage. I also assisted the digital & social teams by crafting campaign-specific web assets for our website, emails and social media platforms. I lead this project from ideation to production, ensuring a cohesive and impactful execution across our fleet of stores nationwide.

The distinct and unified creative direction across all national stores resulted in increased evening store traffic compared to the previous year. By transforming the store atmosphere into a vibrant neon sensory experience, the campaign effectively captured the attention and interest of late-night patrons, driving sales and enhancing brand engagement.