Five Nights At Freddy's
D&B Partnership

Since 2014 Five Nights At Freddy's has grown into a sensation encompassing 18 video games, 43 books and and over 50 licensed products. Many of the fans that have been playing since release have grown into young adults aligning with one of D&B's key audiences. We partnered with Universal & Peacock to promote the first feature-length film release. Key goals include driving traffic during off-peak hours using aggressive weekly offers until the film's October 27th release and further incentivize driving demand using collectable Freddy's trading cards. I worked with Universal on creating in-store motion graphics as well as weekly emails and social media assets to raise awareness and promote offer redemption.