Dave & Buster's
Store of The Future - Friendswood

At D&B every new store opening is special. However, none are more special in both the minds of guests and the entertainment business as a whole than the complete overhaul of the Dave & Buster's concept. Whereas our key business goal since the creation of the brand in 1982 was to create a place where people can play games, eat delicious food with excellent service and above all: have fun! we continuously strive to create new and engaging experiences.

For our new store concept for 2024 and onward we focused in on innovating key components of our offerings to evolve and grow the brand: social gameplay, sports betting, and interactive experiences for groups especially crafted to create new and exciting experiences for our guests. I played a key role since 2021 developing and working with the internal Operations, Marketing and Technology Teams in creating, concepting and executing the future of D&B starting with the opening of our newest pilot store overhaul in Friendswood, Texas, eventually extending to our complete portfolio of locations across the US and expanding internationally.